GameStop to Use Microsoft Azure to Stream Video Game Content and
Promotional Materials to Mobile Devices within Its Stores
NEW YORK--(BUSINESS WIRE)--Jan. 12, 2015--
GameStop (NYSE:GME), a family of specialty retail brands that makes the
most popular technologies affordable and simple continues to expand its
roster of technology companies and institutions it is collaborating with
as part of its GameStop Technology Institute (GTI) business unit. The
company announced today at the National Retail Federation’s 104th
Annual Convention & Expo its plans to use Microsoft Azure to continue to
enhance the in-store engagement of its customers in interactive,
informative and entertaining ways.
GameStop will be one of the first retailers to use Azure, the innovative
Microsoft cloud platform, to stream video game and promotional content
direct to customer and store associate mobile devices. As a result,
customers will be able to view on their smartphones and Windows tablets
content (e.g. trailers, promotional materials, etc.) from GameStop’s
catalog of video games, providing a digitally immersive shopping
experience within the physical store. GameStop’s store associates will
be able to access individual information for those customers who have
opted in to receive and share information as part of the GTI app,
empowering the associate to provide a personalized shopping experience
based on the customer’s unique shopping history.
Other GameStop uses of the cloud platform within its stores include
streaming video game trailers to a 4K ultra HD TV, and offering an
in-store mobile shopping cart that can be used by the customer to
facilitate a faster checkout.
“Microsoft has always been a fantastic and innovative company for
GameStop to collaborate with, both in the technology space as well as
with their video game consoles and titles,” said Jeff Donaldson, senior
vice president of GameStop Technology Institute. “We are continuing to
work closely with them to discover and aggressively elevate ways to
enhance the retail experience for our customers today and in the future.”
“Our collaboration with GameStop shows the types of things that are
possible when Azure is used to enhance consumer engagement,” said Tracy
Issel, general manager of Worldwide Retail, Consumer Goods, Hospitality
and Travel at Microsoft Corp. “GameStop is utilizing our cloud computing
technology in their brick-and-mortar stores in new exciting ways, and
demonstrating the type of retail technology applications we can build on
Azure moving forward."
To experience the GameStop and Microsoft retail collaboration firsthand,
both GameStop and Microsoft invite interested parties to stop by
Microsoft’s booth #2803 at the 2015 NRF Annual Convention and Expo.
About GameStop
GameStop Corp. (NYSE:GME), a Fortune 500 and S&P 500 company
headquartered in Grapevine, Texas, is a global, multichannel video game,
consumer electronics and wireless services retailer. GameStop operates
more than 6,600 stores across 14 countries. The company’s consumer
product network also includes www.gamestop.com;
www.Kongregate.com,
a leading browser-based game site; Game Informer® magazine, the world’s
leading print and digital video game publication; and www.buymytronics.com,
an online consumer electronics trade-in platform. In addition, our
Technology Brands segment includes our Simply Mac, Spring Mobile and
Cricket stores. Simply Mac, www.simplymac.com,
operates 46 stores, selling the full line of Apple products, including
laptops, tablets, smartphones and offering Apple certified warranty and
repair services. Spring Mobile, http://springmobile.com,
sells post-paid AT&T services and wireless products through its 311 AT&T
branded stores. Cricket Wireless, www.cricketwireless.com,
offers pre-paid wireless services, devices and related accessories. We
operate 51 Cricket stores in select markets throughout the United States.
General information about GameStop Corp. can be obtained at the
company's corporate website. Follow GameStop on Twitter @ www.twitter.com/GameStop
and find GameStop on Facebook @ www.facebook.com/GameStop.
Source: GameStop Corp.
Contacts:
GameStop Corp.
Joey Mooring
817-722-7450
joeymooring@gamestop.com
