GameStop Showcases Games Designed to Shape Both Body and Mind
GRAPEVINE, Texas--(BUSINESS WIRE)--Jan. 5, 2009--Are you looking for an alternative to working out at a gym for shaping
up in the New Year? GameStop (NYSE: GME), the world's largest video game
and entertainment software retailer, encourages would-be fitness
enthusiasts to embrace video games in their effort to shape up in 2009.
By highlighting popular gaming titles that burn calories and exercise
the brain, GameStop can show anyone dreading the prospect of the gym
these alternative fitness methods that are both easy to follow and fun.
With the recent surge in active video games, which require players to
either mimic the actions used in sports like bowling, tennis and
baseball, or to flex their most important muscle - the brain - GameStop
has more than 40 fitness-oriented titles for staying in shape from head
to toe. GameStop's "Sharpen the Mind, Shape the Body" in-store promotion
emphasizes the growing number of active video game options available to
help reach personal goals including:
-- Wii Fit with Balance Board
-- My Fitness Coach
-- Jillian Michaels' Fitness Ultimatum 2009
-- Brain Age: Train Your Brain in Minutes a Day
-- My Japanese Coach
As a special incentive, shoppers spending $34.99 or more on designated
products from now through Feb. 22 will receive a free 12-month trial
subscription to their choice of Cosmopolitan, Marie Claire, Redbook,
Good Housekeeping, O Magazine and more.
"We know that getting in shape is one of the toughest New Year's
resolutions to stick with, especially for busy moms who often don't have
time to spare for exercise," said Mike Hogan, Senior Vice President of
Marketing, GameStop. "Today's moms are looking for ways to incorporate
exercise into their lifestyle. Active video games are a terrific way to
reach your fitness goals, and as an added bonus, they can be enjoyed
with your whole family."
Studies conducted by the Mayo Clinic* have found that active gaming
titles can help players lose weight and improve their motor function.
GameStop's expert store associates can help aspiring total fitness
connoisseurs select the right titles for their interests and skill
levels. For more information or to find a store near you, log on to www.gamestop.com.
* Mayo Clinic research study findings published in the January 2007
issue of Pediatrics, the official journal of the American
Association of Pediatrics.
About GameStop Corp.
Headquartered in Grapevine, TX, GameStop Corp. is the world's largest
video game and entertainment software retailer. The company operates
6,066 retail stores in 17 countries worldwide. The company also operates
two e-commerce sites, GameStop.com and EBgames.com, and publishes Game
Informer(R) magazine, a leading multi-platform video game publication.
GameStop Corp. sells new and used video game software, hardware and
accessories for video game systems from Sony, Nintendo, and Microsoft.
In addition, the company sells PC entertainment software, related
accessories and other merchandise. General information on GameStop Corp.
can be obtained at the company's corporate website: http://www.gamestopcorp.com.
CONTACT: Chris Olivera
VP, Corporate Communications/Public Affairs
GameStop Corp.
(817) 722-7253
chrisolivera@gamestop.com
or
Beth Sharum
Manager, Corporate Communications
GameStop Corp.
(817) 722-7281
bethsharum@gamestop.com
Source: GameStop Corp.