New App Brings Heightened Level of Customer Engagement through
Enhanced Personalization Capabilities, Innovative Features, and
User-Friendly Interface
GRAPEVINE, Texas--(BUSINESS WIRE)--Oct. 9, 2014--
GameStop,
a family of specialty retail brands that makes the most popular
technologies affordable and simple, announces the first in a series of
updates to its GameStop app on mobile devices, and a chance for users
who download the new app to win 1,000,000 PowerUp Rewards™ points.
“With more than 50% percent of our online traffic coming from mobile
devices, our aim is to make the digital experience even easier and more
rewarding for our customers,” said Jason Allen, vice president of
multichannel operations at GameStop. “The GameStop app is an important
next step in the digital innovation we drive at GameStop, delivering
unique value and offering customers choice and convenience.”
To celebrate the launch of the new GameStop mobile app, new and existing
app users who load the app during the month of October and sign in with
their PowerUp Rewards account will be automatically entered to win
1,000,000 PowerUp points. Points can be used to buy digital items and
physical merchandise from the PowerUp Rewards catalog accessible within
the app and on www.gamestop.com.
Available now in the U.S., customers using the GameStop app for iPhone®
and Android™ can browse GameStop’s extensive product selection and
experience an enhanced PowerUp Rewards dashboard. The new app features:
-
A new and improved user interface
-
A Trade Center that enables users to receive trade price estimates for
their games and electronics before they head to the store
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Expanded game library capabilities that enable users to manage their
online library of games, as well as list games they want from within
the app
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Enhanced “Pick up at Store” functionality - easily check product
availability and hold an item at a store for pick up at a later time
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Quick access to PowerUp Rewards account information as well as
browsing and purchasing capabilities of the online PowerUp Rewards
catalog within the app
-
Enhanced account management, including viewing in-store offers,
accessing digital purchases, and managing console and store preferences
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Robust content, videos and images of popular games and electronics
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Store locator capabilities while on the go, allowing customers to
search for the nearest GameStop store
The enhanced version of the GameStop mobile app is available now for
free download through iTunes ® and the Google Play store.
About GameStop Corp.
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company
headquartered in Grapevine, Texas, is a global, multichannel video game,
consumer electronics and wireless services retailer. GameStop operates
more than 6,600 stores across 15 countries. The company’s consumer
product network also includes www.gamestop.com;
www.Kongregate.com,
a leading browser-based game site; Game Informer® magazine, the world’s
leading print and digital video game publication; and www.buymytronics.com,
an online consumer electronics trade-in platform. In addition, our
Technology Brands segment includes our Simply Mac, Spring Mobile and
Cricket stores. Simply Mac, www.simplymac.com,
operates 33 stores, selling the full line of Apple products, including
laptops, tablets, smartphones and offering Apple certified warranty and
repair services. Spring Mobile, http://springmobile.com,
sells post-paid AT&T services and wireless products through its 238 AT&T
branded stores. Cricket Wireless, www.cricketwireless.com,
is a new AT&T brand offering pre-paid wireless services, devices and
related accessories. We operate 48 Cricket stores in select markets
throughout the United States.
General information about GameStop Corp. can be obtained at the
company's corporate website. Follow GameStop on Twitter @ www.twitter.com/GameStop
and find GameStop on Facebook @ www.facebook.com/GameStop.
Source: GameStop Corp.
Jackie Smith
GameStop Corp.
817-722-7520
JackieSmith@GameStop.com
