GRAPEVINE, Texas, Sep 16, 2011 (BUSINESS WIRE) --

GameStop Corp. (NYSE: GME), the world's largest multichannel video game retailer, is thrilled to announce that its PowerUp Rewards loyalty program, designed with Brierley+Partners (B+P) and launched in October 2010, has won the 2011 COLLOQUY Award for Loyalty Innovation in Retail. Voted on by thousands of industry experts, this distinguished honor is the latest in a string of successes for the new loyalty program, which just surpassed 13 million members and continues to grow dramatically.

This distinction is awarded to the retailer who has pioneered loyalty strategies to improve financial performance and customers' overall experience. On these fronts, the PowerUp Rewards program has done much to distinguish itself, driving sales for GameStop with its unique features and captivating millions of gamers. The company is also using the program to identify new markets to open stores.

Mike Hogan, chief marketing officer for GameStop, stated, "PowerUp Rewards enables us to know our best customers more deeply, and to provide them with the compelling value and unique gaming experiences that only GameStop can deliver, in addition to an ever expanding array of digital gaming offerings. As our business continues to grow and evolve, PowerUp will continue to be at the core of our growth strategy."

GameStop, along with B+P, made the program appealing to gamers and to parents, offering points, discounts, merchandise and sweepstakes available exclusively at GameStop. Leveraging the company's unique relationships with its publishers has helped create a unique experience that our best customers crave. More than 50 percent of transactions now have a PowerUp Rewards card attached, and members average 3 times the spend of non-members, allowing the company to reward the most engaged customers. Most members maintain extensive profiles, even uploading more than 150 million games into their personal Game Libraries, helping GameStop to precisely target its marketing efforts.

Learn more at www.poweruprewards.com.

About GameStop Corp.

GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multichannel video game retailer. GameStop's retail network and family of brands include 6,582 company-operated stores in 17 countries worldwide and online at www.GameStop.com. The network also includes: www.Kongregate.com, a leading browser-based game site; Game Informer(R) magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and a digital PC game distribution platform available at www.GameStop.com/PCgames.

General information on GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @ www.twitter.com/GameStop and find GameStop on Facebook @ www.facebook.com/GameStop.

SOURCE: GameStop Corp.

Wendy Dominguez
GameStop
817-722-7747
publicrelations@gamestop.com