Elliott Wilke is Chief Growth Officer, a role he was appointed to in April of 2021. In this role, he oversees all the company’s growth strategies and marketing, with a focus on increasing customer loyalty and growing the reach of GameStop’s PowerUp Rewards customer loyalty program and Game Informer magazine. He will also expand the Company’s use of customer insights and analytics to optimize channel marketing capabilities.
Elliott brings to GameStop nearly two decades of branding, consumer goods and e-commerce experience. Prior to joining GameStop, he served in a variety of senior roles across multiple business segments at Amazon, including Amazon Fresh, Prime Pantry and Worldwide Private Brands. Elliott began his career at Procter & Gamble where he spent more than a decade in brand manager and marketing roles of increasing responsibility.
He received a dual Bachelor of Science and Bachelor of Arts degree in Finance and International Business from Northeastern University. Elliott received his Master of Business Administration from New York University’s Leonard N. Stern School of Business.