Many Special Offers for Current iPhone®
Consumers Planning to Upgrade
GRAPEVINE, Texas--(BUSINESS WIRE)--Sep. 12, 2014--
To celebrate the highly anticipated launch of the iPhone® 6
and iPhone® 6 Plus, GameStop (NYSE: GME) is hosting a
Trade-In Weekend, Sept. 19-21, to provide extra value in order to make
consumers’ favorite technologies affordable and simple. Consumers are
invited to take advantage of special offers during this three-day event
by stopping by any of the 4,200 convenient GameStop locations
nationwide, visiting www.gamestop.com,
or www.buymytronics.com,
GameStop’s online consumer electronics trade-in platform.
“A recent comScore study indicated that up to 35 percent of iPhone®
owners are planning to purchase an iPhone® 6 within the next
six months*,” said Ram Krishnamurthy, senior director of pre-owned
consumer electronics at GameStop. “We invite them to stop by during our
Trade-In Weekend and learn firsthand that GameStop and buymytronics.com
offer among the best prices people can receive for their pre-owned
electronics.”
Significant Pre-Owned Equipment Value Untapped in Most Families
GameStop research indicates that, on average, most families own three to
five devices representing between $200 and $500 in trade-in value. For
example, consumers may receive the following amounts for trading in
their pre-owned equipment in good condition at any of our retail brands:
-
Up to $300 store credit for an iPhone® 5S
-
Up to $220 store credit for an iPhone® 5
-
Up to $102 store credit for a Samsung Galaxy S®4
For a complete list of trade-in values, consumers may download
GameStop’s mobile app on iOS and Android devices or visit www.gamestop.com/devicetrader.
According to Krishnamurthy, consumers like the convenience, flexibility
and security of GameStop’s trade-in program where they trade in their
games and electronics to convert those into a unique form of currency.
GameStop and GameStop’s family of specialty retail brands including
Simply Mac, Spring Mobile, Cricket Wireless and buymytronics.com, allow
customers to exchange their pre-owned phones and other electronics at a
competitive value for cash, store credit or gift cards depending on the
type of location. All devices are factory-reset and wiped of all data
immediately at the time of trade-in. As an additional safeguard, the
company follows a rigorous, multi-step process at its refurbishment
center to ensure any remaining personal data is removed from the devices.
The popularity of the trade-in program is evident by the more than 1.2
million devices traded in each year resulting in more than $120 million
in cash and trade-in credit were given out to customers for their
consumer electronics.
About GameStop Corp.
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company
headquartered in Grapevine, Texas, is a global, multichannel video game,
consumer electronics and wireless services retailer. GameStop operates
more than 6,600 stores across 15 countries. The company’s consumer
product network also includes www.gamestop.com;
www.Kongregate.com,
a leading browser-based game site; Game Informer® magazine,
the world’s leading print and digital video game publication; and www.buymytronics.com,
an online consumer electronics trade-in platform. In addition, our
Technology Brands segment includes our Simply Mac, Spring Mobile and
Cricket stores. Simply Mac, www.simplymac.com,
operates 33 stores, selling the full line of Apple products, including
laptops, tablets, smartphones and offering Apple certified warranty and
repair services. Spring Mobile, http://springmobile.com,
sells post-paid AT&T services and wireless products through its 238 AT&T
branded stores. Cricket Wireless, www.cricketwireless.com,
is a new AT&T brand offering pre-paid wireless services, devices and
related accessories. We operate 48 Cricket stores in select markets
throughout the United States.
General information about GameStop Corp. can be obtained at the
company's corporate website. Follow GameStop on Twitter @www.twitter.com/GameStop and
find GameStop on Facebook @www.facebook.com/GameStop.
*SOURCE: comScore
iPhone® is a registered trademark of Apple Inc. Samsung Galaxy S is a
registered trademark of Samsung Electronics Co., Ltd. GameStop, Inc. is
not affiliated with or endorsed by Apple Inc. or Samsung Electronics Co,
Ltd.
Source: GameStop Corp.
Jackie Smith
GameStop – Public Relations
817-722-7520
jackiesmith@gamestop.com