GRAPEVINE, Texas, Jan 07, 2011 (BUSINESS WIRE) --

GameStop Corp. (NYSE: GME), the world's largest multichannel video game retailer, welcomes the new year with more than six million members in its PowerUp Rewards^TM loyalty program. Shoppers are responding enthusiastically to the program, taking advantage of its unique rewards and immediate benefits.

More than a simple point-gathering program, PowerUp Rewards offers customers exclusive benefits not available anywhere else. Mike Hogan, senior vice president of marketing, stated, "When developing the program, we conducted extensive research to ensure we delivered something that no other retailer offers. The momentum of customer enrollments reflects that we really hit the mark."

PowerUp Rewards members receive ongoing exclusives and savings, including points for trades and purchases made in stores or online at GameStop.com. These points can be redeemed for a variety of rewards, including:

• GameStop gift cards and merchandise
• Unique gaming rewards like a retro Atari system
• Restaurant and movie rewards
• Subscriptions to Netflix^(R), Xbox LIVE^(R) and more
• Codes to unlock exclusive in-game accessories
• Point cards for all gaming platforms

In addition to earning points for purchases and trades, PowerUp Rewards members are eligible for entry to GameStop^(R) Epic Reward Giveaways(TM) with every qualifying purchase or trade.

"Epic Rewards are another unique aspect of PowerUp Rewards," Hogan said. "Each month, we feature something different and exciting. In January, we are offering an all-expense paid trip to San Diego, Calif., to meet Megadeth's Dave Mustaine for a Guitar Hero Warriors of Rock Epic Reward. Next month, members can win a VIP tour of Guerilla Studios in Amsterdam."

For more information, visit a GameStop store or PowerUpRewards.com.

About GameStop Corp.

GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multichannel video game retailer. GameStop's retail network and family of brands include 6,606 company-operated stores in 17 countries worldwide, www.Kongregate.com, a leading browser based game site with more than 10 million monthly unique visitors, and Game Informer(R) magazine, the leading multi-platform video game publication. The company also sells video games and related merchandise at www.GameStop.com. General information on GameStop Corp. can be obtained at the company's corporate website.

SOURCE: GameStop Corp.

Chris Olivera
GameStop Corp.
817-424-7253
ChrisOlivera@gamestop.com