GameStop Corp. Celebrates Release of Sony's First Portable Handheld Gaming System; Midnight Openings Planned Nationwide to Commemorate Industry Event
GRAPEVINE, Texas--(BUSINESS WIRE)--March 17, 2005--GameStop Corp. (NYSE:GME)(NYSE:GME.B), the nation's largest video game and entertainment software specialty retailer, today announced that many of its stores across its entire 1,800-plus chain will celebrate with midnight openings on March 24th, officially launching the highly-anticipated release of Sony Computer Entertainment of America's PSP (PlayStation Portable) video game system.
The PSP Value Pack, being offered for $250, includes the revolutionary PSP hardware, stereo headphones, a 32-MB memory stick duo, battery pack, a soft carrying case, and a cleaning cloth. Also included are two of Sony's proprietary 1.8-gigabyte Universal Media Discs, one of which is a sampler of music, movies and video games, and the other being the movie "Spiderman 2."
"The PSP, along with all accessories and hot titles available at launch, will be available for purchase during these midnight openings; and GameStop anticipates that pre-order customers and gaming enthusiasts alike will be in attendance, as past experience from midnight launches of systems and hot titles has repeatedly proven successful," said Jack Beuttell, Senior Vice President Marketing and Merchandising. "Most of the stores participating in these openings will feature gaming tournaments, promotional giveaways and have an all-out party atmosphere where avid video gamers can enjoy themselves while waiting to purchase this system, unparalleled in features because of its portability, 16:9 aspect ratio and color screen resolution of 480 by 272 pixels.
"Another extremely attractive opportunity for eager buyers of this exciting, new system is GameStop's buy-sell-trade program, where consumers can bring in their old games and receive credit towards the purchase of this new system or other video games and systems, including new and used. We frequently have special in-store promotions for our buy-sell-trade program, and we believe that the value that we are able to offer to our customers lets them know how important they are to us."
About GameStop Corp.
Headquartered in Grapevine, Texas, GameStop Corp. (NYSE:GME)(NYSE:GME.B) is the nation's largest video game and entertainment software specialty retailer, based on the number of U.S. stores and U.S. revenues. The company operates 1,746 retail stores throughout the 50 states, the District of Columbia, Puerto Rico and Ireland, primarily under the GameStop(R) brand. In addition, the company owns a commerce-enabled Web property, GameStop.com, and Game Informer(R) magazine, a leading video and computer game publication.
GameStop Corp. sells the most popular new software, hardware and game accessories for the PC and next generation video game systems from Sony, Nintendo, and Microsoft, and is also the industry's largest reseller of used video games. In addition, the company sells computer and video game magazines and strategy guides, action figures, and other related merchandise to more than 30 million customers.
General information on GameStop Corp. can be obtained via the Internet by visiting the company's corporate Website: http://www.gamestop.com/investor-relations/
CONTACT: GameStop Corp., Grapevine
Media Contact
Lori M. Milovich, 817-424-2130
Director, Public & Investor Relations
or
Investor Contact
David W. Carlson, 817-424-2130
Executive Vice President & Chief Financial Officer
SOURCE: GameStop Corp.