GRAPEVINE, Texas, Oct 21, 2010 (BUSINESS WIRE) --

GameStop Corp. (NYSE: GME), the world's largest video game and entertainment software retailer, today announced the completion of the nationwide rollout of its PowerUp Rewards^TM loyalty program. GameStop^(R) PowerUp Rewards provides all types of gamers with incentives that offer immediate rewards and discounts.

To commemorate the nationwide rollout of the program, GameStop is showcasing PowerUp Rewards with a special paint scheme designed for Joe Gibbs Racing driver Joey Logano and the No. 20 GameStop Toyota in Sunday's NASCAR Sprint Cup Series race, the Tums Fast Relief 500, in Martinsville, VA.

"I'm really excited to have GameStop's new loyalty program on the Cup car this weekend," Logano said. "It's cool the way they look for new ways to reward their customers. I'm all about getting something in return for my purchases, and the rewards GameStop has put into PowerUp Rewards are awesome."

The program is simple. At GameStop stores nationwide, customers can obtain a free PowerUp Rewards card or upgrade to a paid Pro card and receive additional rewards such as point bonuses, a digital or print subscription to Game Informer magazine and special discounts like the buy two, get one free welcome gift on pre-owned games. For all purchases and game trades made at GameStop, PowerUp Rewards members receive points that can be redeemed for a variety of rewards, including:

• GameStop gift cards and merchandise
• Restaurant and movie rewards
• iTunes cards
• Subscriptions to Netflix^(R), Xbox LIVE^(R) and more
• Codes to unlock exclusive in-game accessories
• Point cards for all gaming platforms

Members also receive entry to GameStop^(R) Epic Reward Giveaways(TM) with each trade or purchase.

"Each month, we create a once in a lifetime experience for our members," stated Mike Hogan, senior vice president of marketing at GameStop. "We just completed our NASCAR Epic Reward in Charlotte, NC that included an evening of go-karting with Joey Logano and the No. 20 team and the opportunity to watch a race on the pit box with Joey's crew. For October, we are offering the Ultimate Call of Duty Experience."

For additional information on the program, including complete details on GameStop^(R) Epic Reward Giveaways(TM), visit PowerUpRewards.com.

About GameStop

Headquartered in Grapevine, TX, GameStop Corp., a Fortune 500 and S&P 500 company is the world's largest video game and entertainment software retailer. The company operates 6,549 retail stores in 17 countries worldwide. The company also operates e-commerce sites, including GameStop.com, and publishes Game Informer(R) magazine, a leading multi-platform video game publication. GameStop Corp. sells new and used video game software, hardware and accessories for video game systems from Sony, Nintendo, and Microsoft. In addition, the company sells PC entertainment software, related accessories and other merchandise. General information on GameStop Corp. can be obtained at the company's corporate website: http://www.gamestopcorp.com.

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SOURCE: GameStop Corp.

Larine Nixon
GameStop Corp.
817-722-7579
LarineNixon@GameStop.com
or
Chris Olivera
GameStop Corp.
817-424-2130
ChrisOlivera@GameStop.com