GRAPEVINE, Texas, Jan 06, 2011 (BUSINESS WIRE) --

GameStop (NYSE: GME), the world's largest video game and multi-channel entertainment software retailer, and IGN Entertainment, the leading online media network for video game enthusiasts, have announced an exclusive, large-scale partnership that combines content from IGN with expert review content from Game Informer Magazine to make GameStop.com a single destination for gamers who want to maximize their game experience.

Together, GameStop and IGN will integrate their offerings to enrich the online experience for video game fans seeking information about games from early announcement to post-purchase. It represents an important evolution in the way consumers interact with games online as they seek richer and more relevant content.

IGN will serve as the exclusive online advertising and sponsorship representative for GameStop.com and GameInformer.com. By extending its reach to GameStop sites, IGN will now be able to connect advertisers with one of the largest audiences on the internet.

"Until now, the games media experience and the games retail experience have been disconnected. Now we'll be able to connect brands and games publishers with video gamers across the complete game purchase funnel - from discovery and awareness to purchase," said Charles Barrett, Senior Vice President of Sales for IGN Entertainment.

"This is one of the foundational pieces to our digital strategy as we seek to position GameStop.com as the definitive single destination for gamers who want to discover and purchase new games, play games online and socialize with other players," said Shawn Freeman, GameStop's Senior Vice President of Digital Commerce. "As the fastest growing gaming website in the U.S. and second in size only to Amazon.com, we look forward to offering game fans a first look at our integrated site in 2011."

GameStop will integrate IGN's professional reviews, previews and other premium video games content across its online storefront, while game product pages on IGN.com will feature GameStop "Buy Now" buttons, exposing users to commerce opportunities, pre-order bonuses and more.

Presenting a similar ad product mix on GameStop as on IGN.com, the partnership will offer unified buying opportunities for advertisers. The first ads are slated to launch in the first quarter of 2011.

As part of the partnership, GameStop's online traffic will be rolled into IGN's comScore numbers. In November 2010, the combined reach of GameStop's properties with IGN Entertainment hit 45 million unique users worldwide.

About IGN Entertainment

IGN Entertainment, a unit of News Corporation, is the leading Internet media and services provider focused on the video game and entertainment enthusiast markets. Collectively, IGN's properties reached more than 45 million unique users worldwide November 2010, according to Internet audience measurement firm comScore Media Metrix. IGN's network of video game-related properties (IGN.com, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others) is one of the Web's leading video game information destinations. IGN also owns the leading men's lifestyle website AskMen.com, and provides technology for online game play in video games. IGN is headquartered in the San Francisco Bay Area, with offices across North America, Europe and Australia.

About GameStop Corp.

GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multi-channel video game retailer. GameStop's retail network and family of brands include 6,606 company-operated stores in 17 countries worldwide, www.Kongregate.com, a leading browser based game site with more than 10 million monthly unique visitors, and Game Informer(R) magazine, the leading multi-platform video game publication. The company also sells video games and related merchandise at www.GameStop.com. General information on GameStop Corp. can be obtained at the company's corporate website

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SOURCE: GameStop Corp. and IGN Entertainment

GameStop Media Contact:
Chris Olivera
Vice President,
Corporate Communications
GameStop Corp.
(817) 424-2130
or
GameStop Investor Contact:
Matt Hodges
Director,
Investor Relations
GameStop Corp.
(817) 424-2130
or
IGN Media Contact:
Kris Sharbaugh
Sr. Manager,
Corporate Communications
IGN Entertainment
(415) 519-6526